6. Ready to use films

Here you can download the Story House Egmont brand film. 
You can use this film externally and internally.



If you need to show Egmont presentation films you can find them here. 

Download films 

Story House Brand film 

Story House Presentation film

1. Typography

In the business of stories, words are integral. Typography concerns the way 
these words look, serving as a core element of our brand identity. In Story 
House Egmont we have chosen to work with free fonts in our daily work and 
general communication, which means you do not need a license to work with 
our typefaces Times New Roman and Arial.

External use of brand typography

For all external communication prepared by employees – such as 
presentations, partner material or general information – the free fonts 
specified in the typography guide are available for use.


If you need material that represents Story House Egmont’s corporate brand 
(e.g., branded merchandise, corporate-level presentations or officially printed 
material), contact the Communications Team at SHEcomm@egmont.com. 
They are responsible for corporate brand communication and will provide 
guidance and production support.

2. Colors

2.1 Primary colors

At Story House Egmont, our primary colors are black and white. 

This minimalist palette reflects our role as a diverse media and lifestyle house 
— a stage for a wide range of colorful, creative and distinctive brands. 

By keeping our own identity visually neutral, we allow the individuality of each 
brand to shine. Our black and white design system ensures clarity, contrast and 
flexibility across all touch points, while providing a consistent and confident 
foundation for our portfolio.

2.2 Secondary color palette

Our secondary color palette follows the same pairing principle as the Egmont 
master brand – using color pairs with light and dark tones designed to work 
together. At Story House Egmont, we apply this principle in a more subdued 
and varied expression. The muted tones support our black and white core 
identity and add nuance, warmth and versatility to our branded materials 
without competing with the visual identities of our portfolio brands.

4. Image character

It might be useful for you to know how we work with images within 
our brand identity; Below you can get an introduction to our image 
principles, covering image character and working with stock.

4.1 Authentic

Our images feel genuine and real. We document products, people 
and environments as they are in the real world. We do not use artificial 
staging to achieve images but rather capture moments as they happen. 
Showing real stories being brought to life.

4.2 Human

We aim to bring out the personality of people in our images, 
particularly those of children and young people we support. 
Subjects are comfortable and relaxed.

4.3 Product first

Our products are our most important asset and should be highlighted 
as much as possible. 

We use images and video from our digital products. 
These are shown as they are – without editing or filtering.

We photograph our physical products in the real world through simply-styled 
set-ups in rooms and human spaces. Customers are photographed using and 
enjoying both digital and physical products in real life situations.

We also use images from the image libraries of our catalogue of businesses 
whilst ensuring they still work within our identity.

4.4 Optimistic

Our images should feel energetic and joyful. 

4.5 Modern

We embrace eclecticism within image selection – using varied subject matter
and image framing together to create interesting compositions. 
We use both a natural lighting style as well as flash photography to create a 
diverse and confident expression.